Business
Division

Online Promotion Department

Video series services

 

Outdoor Shooting: On-location shooting and production of a 5-minute promotional video to effectively showcase your brand.

Video Production: Short videos (under 1 minute), professionally edited with illustrations, dubbing, and subtitles.

Video Promotion: Broadcasting and promotion on YouTube for wider reach and engagement.

TV Interviews: In-studio production of interviews (under 20 minutes) promoted across multiple channels.

Online promotion

Google Precision Advertising: Target ads using keywords, YouTube, and Google-partnered websites, adjustable by region, age, gender, and habits for precise targeting.

YouTube Promotion: Conduct targeted promotions based on location and user search habits.

Facebook Promotion: Utilize Facebook’s optimization to target ads by region, age, and gender for optimized management and precise delivery, helping you find potential customers.

SEO Optimization: Boost Chinese and English keywords to improve your website’s Google ranking, helping customers find your services easily.

Supermarket Promotion Department

The Canada-China Enterprise Overseas Service Centre can assist members in establishing channels to enter both Western and Chinese supermarkets. With coverage across 4,000 Western supermarkets and hundreds of Chinese supermarkets throughout Canada, the Centre offers a vast network for businesses to expand their reach and grow their presence in the market.

Event planning Department

The Canada-China Enterprise Overseas Service Centre has organized nearly 200 business and cultural exchange events in Toronto, including the Canada-China Education Forum and Lang Lang and His City – Shenzhen Innovation Culture Festival. They offer a wide range of activities, such as lectures, salons, opening ceremonies, anniversary celebrations, forums, exhibitions, large-scale dinners, and business receptions.

The Centre provides comprehensive event planning services, including overall planning, copywriting, guest invitations, conference coordination, graphic design, process design, and on-site supervision.

In addition, they support brand building and promotion for local companies and offer media PR services across 40 Chinese media outlets and English social platforms in North America.

Media and Publicity Department

The Media and Publicity Department of the Canada-China Enterprise Overseas Service Center can help your company to be reported by nearly 100 media outlets, conduct secondary marketing through Google, and publish in 2,000 WeChat groups.

They offer video production services, including 1-2 minute TikTok videos and 3-5 minute YouTube and Tencent videos for businesses and individuals, featuring professional broadcasting, interviews, and aerial photography. Video types include corporate promos, product videos, interviews, and event coverage.Additionally, the Centre provides modern website design to enhance brand image, improve user experience, and boost conversion rates. They also offer social media promotion across platforms like YouTube, LinkedIn, Facebook, Twitter, Instagram, TikTok, Xiaohongshu, and Tencent.

Cross-border Finance Department

How to provide fast, accurate and low-interest loan services to Canadian merchants engaged in trade between Canada and China. This project is the only one in Canada that can provide cross-border lending. It is highly professional and practical, solving the most fundamental pain points of Sino-Canadian traders and accelerating the development of the industrial chain. Making good use of this platform can derive many new financial models, which can provide strong support for companies engaged in economic and trade exchanges between Canada and China.

Cross-border E-commerce Department

Faced with fierce competition in the domestic market, more and more companies are turning their attention to the international market. In 2020, China’s cross-border e-commerce imports and exports grew significantly, showing the world’s dependence on Chinese goods. Pros and cons of third-party platforms: Although large e-commerce platforms can bring sales growth in the early stages, they will lead to price competition and weakening of brand value in the long run.

These platforms also have many restrictions that may affect the development of enterprises. As cross-border e-commerce business becomes more mature, overseas companies need to establish the concept of branding, further establish independent websites, and use search engines and social media multi-channel integrated marketing to import traffic to the website, accumulate customers, and ultimately bring sales, so as to double sales and profits. Help you establish your own brand website, promote your own website and use third-party e-commerce platforms to expand overseas markets and build your own brand awareness.

Asset Operation Department

In order to promote trade between private enterprises in Canada and China, the Overseas Service Center actively undertakes the task of “Private Trade Promotion Council”, and is committed to helping Canadian products enter China and helping Chinese private enterprises invest and conduct trade in Canada. The Canada-China Enterprise Overseas Service Center can provide fast, accurate and low-interest loan services for Canadian merchants engaged in trade between Canada and China. This project is the only project in Canada that can do cross-border lending and is highly professional. Making good use of this platform can derive many new financial models, which can provide strong support for enterprises engaged in economic and trade exchanges between Canada and China.

Live Promotion Department

The significance of video and live broadcast: Video technology and live streaming have become essential tools to increase productivity, creating a more engaging and trustworthy environment. Live streaming also reshapes business models by connecting consumers and merchants directly, with a focus on precision, personalization, and branding.

Live streaming e-commerce model: The live streaming format connects consumers, anchors, and products in the most effective way, reshaping the supply chain and upgrading consumption.

Global opportunities and corporate norms: Live streaming e-commerce is a significant global opportunity, integrating local resources into larger markets. For companies, it is not just a temporary measure but a future norm and long-term driving force.

About Us

Compliance Certification

Media Campaigns

Government Relations

Conference activities

Introduction of Talent

Asset Management

cooperative partner
0
public relations
0
Offline Event Planning
0
Service Clients
0

Contact Us

Our Partners

Our Clients

Scroll to Top

Tinna Xu

Secretary General

Tinna Xu is the Founder and CEO of Advanced Education Communication, Board Director of the Skyky Multicultural Foundation, and the Executive Director of Legend Cultural Media. She holds multiple master’s degrees in Psychology, Law, and English. With over 20 years of experience in brand marketing and operation, she has held senior executive roles at several multinational corporations and provided consultancy services to publicly listed companies. Additionally, Tinna has more than a decade of experience
in managing non-profit and charitable organizations in Canada. She is passionate about international trade, investment, education, and public welfare initiatives.

2021 Shenzhen Global Investment Promotion Conference Toronto Branch

On November 13, 2021, the Toronto branch of the 2021 Shenzhen Global Investment Promotion Conference was hosted by the Shenzhen Economic and Trade Representative Office in North America and the Canadian Shenzhen Association Federation. Canadian government officials and local corporate elites in many fields such as finance, technology, biomedicine, and green and low-carbon attended the conference. The conference was connected to the Silicon Valley and Shenzhen venues in the United States in real time, enabling audiences in China, Canada, and the United States to watch online simultaneously.

The First Chinese Old Wine Exhibition in Canada and the 2022 Autumn Shede Charity Auction

On September 22, 2022, the [Canada’s First Chinese Old Wine Exhibition and 2022 Autumn Shede Charity Auction] sponsored by Jinde was hosted. Representatives from the event organizer Shede Wine Group, the organizer Canada Million Wine Industry, Legend Culture Media, the co-organizer Canada Straits Cultural Exchange Foundation, and nearly 100 guests including old wine lovers and collectors attended the exhibition and auction.

The opening ceremony of the Guangdong Prepared Food Industry North American Development Center

On February 4, 2023, we hosted a Chinese Guangdong Specialty Agricultural Products (Pre-prepared Meals) Tasting and Exchange Event with the theme of “Celebrating Chinese New Year with the Flavor of Hometown”. This event focused on food culture exchanges, and invited all parties to discuss the development of the Cantonese pre-prepared meal industry. More than 100 people attended the event, including politicians from the three levels of Canadian federal government, officials from the Chinese Consulate General in Toronto, representatives of industry associations and chambers of commerce, catering practitioners and media representatives.

Taobao Canada [Global Anchor Recruitment Conference]

On March 10, 2023, the Global Anchor Recruitment Conference in Toronto, Canada, was hosted by Taobao Global Shopping and co-organized by Taobao Canada Live Broadcasting Base. The event was held at Marriott Markham. More than 100 top North American e-commerce companies, anchors, gold medal suppliers, self-media bloggers, and logistics experts attended the event to share their success stories and exchange industry experiences. Members of the Canadian National Industrial and Commercial Association were invited to attend the meeting.

China's famous travel brand Ctrip-Canada launch ceremony

The Overseas Service Center planned the launch ceremony of Ctrip Global Shopping in Canada. More than 100 guests attended the launch ceremony, which was held at Omini King Edward Hotel in downtown Toronto on August 5, 2017. “Ctrip Global Shopping” officially entered Canada through this launch ceremony. Through cooperation with the retail industries of Canada, Ontario and Toronto, it attracted more Chinese tourists, government officials, Chinese embassy and consulate officials in Canada to visit Canada Winter Mall, boutiques and Olympic Malls, thereby driving the development of Canadian economy and tourism.

China's No. 1 kitchen appliance brand Fotile - Launching Ceremony of Entering Canada

Fotile’s initial appeal was to hold a high-profile product introduction meeting with invitations to senators, congressmen and other Canadians. In view of the large number of local product promotion activities, the overseas service planning team suggested inviting major local developers and real estate companies and community leaders. The event was renamed “Fotile, China’s No. 1 Kitchen Appliance Brand

On June 25, 2023, a sharing session on [How Canadian-Chinese trading companies can apply for cross-border lending business] was held

This event will invite Andrew Wang, head of the logistics and transportation department of the [Canada-China Enterprise Overseas Service Center] and president of GT SINO, to share with you [How Canadian-China trade companies can apply for cross-border lending business]. The sharing theme aims to introduce how the [Canada-China Enterprise Overseas Service Center] provides fast, accurate and low-interest loan services to Canadian merchants engaged in trade between Canada and China. This project is the only one in Canada that can do cross-border lending and is highly professional. Making good use of this platform can derive many new financial models, which can provide strong support for companies engaged in economic and trade exchanges between Canada and China.

On July 7, 2023, the conference “How Canadian-Chinese trade companies can expand their business with the help of social media live streaming” was held.

In addition to members of the Overseas Service Center, participants of this event will also include representatives of companies engaged in Canada-China trade, heads of provincial and municipal chambers of commerce in Canada, and industry professionals. Lecture content: 1. Why is social media live streaming so popular? 2. How to become a live streamer? 3. How to create a celebrity persona? 4. What are the differences between live streaming with goods and content? 5. How to cultivate your own live streaming platform? 6. How to use live streaming platforms to enable products to enter China or North America? 7. How to obtain official traffic support and various cash rewards from live streaming platforms? 8. What are the violations and penalties of live streaming platforms?

On September 20, 2023, a sharing session on [How to help Chinese companies’ products go overseas and land in Canada smoothly] was held.

The main topics of this session are: 1. How to safely and legally land Chinese domestic factory products, professionals and businesses in Canada through a full set of industrial chain upgrading services. 2. How to safely and effectively manage overseas assets. 3. How to apply for government grants and interest-free loans for small and medium-sized enterprises to carry out online promotion business. In addition to members of the Overseas Service Center, representatives of companies engaged in Canada-China trade, heads of provincial and municipal chambers of commerce in Canada, and business people will also be invited to attend this event.

On August 11, 2023, a sharing session on [How to help Chinese companies’ products successfully go overseas and land in Canada] was held.

The guest speaker of this issue is Andrew Wang, the head of the Asset Operation Division of the Overseas Service Center and the president of GT SINO. He will share some of his successful cases and experiences with everyone, and introduce how to safely and legally land Chinese domestic factory products, professionals and businesses in Canada through a full set of industrial chain upgrading services. In addition to members of the Overseas Service Center, representatives of companies engaged in Canada-China trade, heads of provincial and municipal chambers of commerce in Canada, and business people will also be invited to attend this event.

On July 21, 2023, a sharing session on [How Canadian-Chinese trading companies can use short videos to promote targeted customer acquisition] was held.

The speaker is Gao Ning, head of the Overseas Service Center’s publicity and promotion department, vice president of Legend Culture Media, and senior producer of film and television programs. He will share with you some of his successful cases and experiences in video production, and discuss how small and medium-sized enterprises can increase their brand exposure through short videos, achieve online visibility and accurate customer acquisition. In addition to members of the Overseas Service Center, representatives of companies engaged in Canada-China trade, heads of provincial and municipal chambers of commerce in Canada, and business people will also be invited to attend the event.

Adolfo Castellanos Tang

Director

Adolfo Castellanos Tang, a graduate of Osgoode Hall Law School, brings a wealth of experience to CT Lawyers, especially in the field of immigration law, where he has served as an immigration consultant since 2016. At CT Lawyers, Adolfo uses his extensive background to provide professional legal solutions to clients, becoming the first Western barrister in Toronto to focus on providing legal solutions for multilateral cross-border trade between China and Canada and the United States. His expertise also extends to a variety of areas such as international business law, immigration and refugee law, real estate, criminal defense, and traffic law. His comprehensive understanding of immigration law, coupled with his recent academic achievements, makes him a versatile and knowledgeable lawyer who is able to resolve a variety of legal challenges for CT Lawyers’ clients. Judy Lu, as the General Manager of CT Lawyers, gave a public welfare speech in Chinese on his behalf.

Wang Wenqing

Director

Wang Wenqing, Chairman of Manzada International Trading Company

Kent Peng

Director

Kent Peng

Bachelor’s Degree in Finance and Management, University of Toronto

Director of Canada Yougang International Trading Co., Ltd.

Vice President of Venture Capital Committee of Hunan Chamber of Commerce in Canada

Director of Overseas Friendship Association of Loudi City, Hunan Province

Secretary of Secretariat of Overseas Students Association of Hangzhou City, Zhejiang Province

Liquor Regulatory Authority of Ontario, Canada LCBO Licensed Agent

Harry Wang

Vice President

Bachelor of Law from Peking University, Master of Economics from China University of International Business and Economics. He was a reporter for the International Department of Xinhua News Agency, and later worked for Asia Simulation Company, a well-known high-tech enterprise in China, as the vice president of the group company, in charge of corporate planning and external publicity.
He immigrated to Canada in March 2008 and founded the [Celebrity Business] newspaper and [Celebrity Business Club]. He is currently the chairman/president of Legend Culture Media. In 2014, he was invited to take the Air Force One plane as one of the three Chinese official media representatives in Canada to accompany Canadian Prime Minister Harper on his full visit to China.

Harry Wang has hosted nearly 200 large and medium-sized business exchange activities in the local area, such as: Canada-China Education Forum, Canada-China Tourism Forum, Lang Lang and His City-Shenzhen Innovation Culture Festival. He also provides brand building and promotion services for nearly 100 local companies and institutions, including: [Taobao Canada], [New Oriental Chinese], [Fotile Canada], [Ctrip Global Shopping], [Huaxia Liangzi Toronto], etc.

Caitlyn Li Mutia

Director

Caitlyn Li Mutian
Founder of WhaleOcean
TikTok Project Manager of Canada-China Overseas Center
Double Master of Business Administration and Education from UBC & UCL
Double Degree in Science from University of Toronto
Led the team to create tens of millions of US dollars in annual revenue on TikTok alone

Dr. Tang Bin

Vice President

Dr. Tang is currently the President and CEO of Noah Digital Marketing, Vice Chairman of the Canada-China E-Commerce Alliance and Vice Chairman of the Hamilton Chinese Chamber of Commerce. He is also a top digital advertising expert and SEO expert certified by Google. Dr. Tang has been working in the field of digital marketing since 2003, and has personally managed more than $80 million in online advertising expenditures. He has promoted and assisted in the promotion of more than 100 brands and companies. During his digital marketing career, Dr. Tang has worked in companies in many different industries, serving as department manager to vice president, and has accumulated rich theoretical knowledge and practical experience. The Chinese and Western Internet marketing team led by Dr. Tang Bin is good at accurate customer positioning and improving customer conversion rates, and uses the most advanced digital marketing strategies to help Chinese and Western customers quickly improve their performance.

Lena Xu

President

MBA Master of Business Administration, currently the Director of the Canada-China Enterprise Overseas Service Center, Chairman of the Noah Foundation and President of the Noah Group, President of Canada Noah Select and Pinhuang Youxian e-commerce platforms, and Vice President of the Hamilton Chinese Chamber of Commerce. The group’s business areas are extensive, involving digital marketing, cross-border e-commerce platforms, trade, education, immigration, and catering. It has direct offices in more than 30 cities in China and its business is spread all over the world. Lena has more than 20 years of business experience and has led hundreds of employees to work together to win awards. Former Prime Minister Harper Stevens personally presented the award certificate. Lena actively participates in charity and has provided funding for Canadian soldiers in World War II in Korea for ten consecutive years. She won the Canadian Ten-Year Volunteer Award. With rich business experience and strong market operation capabilities, she often participates in activities in the Chinese community and is an elite in the Chinese business community.