As the saying goes, a picture is worth a thousand words, and a good short video can attract over 100 million viewers, tens of thousands of favorites, and reach over 1,000 potential customers. Short videos are a form of Internet content dissemination. With the popularization of mobile terminals and the acceleration of the Internet, short, flat, and high-traffic content has gradually gained favor from major platforms, fans, and capital. The outbreak of the epidemic has further tapped the potential of short video information dissemination, and the user scale has further increased.
In order to promote trade between private enterprises in Canada and China, the [Canada-China Enterprise Overseas Service Center] (hereinafter referred to as the Overseas Service Center) actively undertakes the task of the “Private Trade Promotion Council”, and is committed to helping Canadian products enter China and helping Chinese private enterprises invest and conduct trade in Canada. Following the successful sharing sessions on [How to apply for cross-border lending business for Canadian-Chinese trading companies] and [How to expand business with the help of social media live broadcast] last month, a sharing session on [How to use short videos to promote accurate customer acquisition for Canadian-Chinese trading companies] was held at the Legend Culture Film and Television Center (in the Fuya Whole House Customization Exhibition Hall) on July 21 (Friday).
The speaker of this sharing session is Gao Ning, the head of the Overseas Center’s publicity and promotion department, vice president of Legend Culture Media, and former CCTV director. He has extensive professional experience in short video production and social platform promotion, and once set a record of over 100 million views on a short video. Director Gao Ning will share some of his successful experiences in video production with everyone, and discuss how small and medium-sized enterprises can increase their brand exposure through short videos, achieve online visibility and accurate customer acquisition.
The sharing content includes: What kind of short videos are suitable for different industries? What process does a good short video need to go through? What kind of short video cases are the most successful? How to achieve communication-traffic-transaction. During the event, Director Gao Ning also led everyone to visit the Legend Culture Film and Television Center to learn how to arrange the shooting scene, introduce the configuration of equipment and the use of lighting, and answer everyone’s questions.
In addition to the members of the Overseas Service Center, representatives of governments and enterprises engaged in Canada-China trade, heads of provincial and municipal chambers of commerce in Canada, and business people were also invited to attend the event. Including: Special guest Xu Qiang, General Representative of the China Council for the Promotion of International Trade and the China Chamber of International Commerce Representative Office in Canada, Director of the Overseas Service Center Lena Xu, Deputy Director and Chairman of Noah Digital Group Dr. Tang Bin, Deputy Director and President of Legend Culture Media Harry Wang, Consultant of the Overseas Service Center and former Canadian Commercial Counselor in China ARINE, Head of the Overseas Service Center Logistics and Transportation Division and President of GT SINO Andrew Wang, Johnny, head of the live broadcast promotion department of the overseas center and head of Taobao Global Shopping Canada live broadcast base, Zhao Changchun, president of the Canadian Chinese University Alumni Association (CCAA), Xiong Jun, president of the Canadian Alumni Association of the University of International Business and Economics, Wilson Jiang, president of Fuya Whole House Customization (Oppein Canada), etc.
General Representative Xu Qiang congratulated the [Canada-China Enterprise Overseas Service Center] for holding this event, and also wished the Overseas Service Center team to continue to grow and the business to continue to develop. At the same time, he also introduced to the participants the China International Supply Chain Promotion Expo to be hosted by the China Council for the Promotion of International Trade on November 28 this year, as well as important domestic exhibitions such as the China International Import Expo. He hopes that the Overseas Service Center can organize members and more Canadian entrepreneurs to participate in these exhibitions to promote trade exchanges and cooperation between Canada and China.
Director Lena Xu said in her speech that the Canada-China Enterprise Overseas Service Centre is a non-profit organization registered with the Canadian federal government in March this year, covering all industries. The Overseas Service Centre currently has eight business divisions, including: Online Promotion Department, Cross-border Finance Department, Cross-border E-commerce Department, Logistics and Transportation Department, Live Broadcasting and Purchasing Department, Supermarket Promotion Department, Event Planning Department and Media Publicity Department. On April 28 this year, the unveiling ceremony of the China Liaison Station was held in Qingdao, China. More than 30 offices have been established in China, and several cooperation agreements between Canada and China have been signed. These projects are being implemented one by one, which will benefit the members of the Overseas Service Centre and promote local economic development.
Image caption: Arine, consultant of the Overseas Center and former Canadian Commercial Counselor in China, speaks
