Leadership

Ms. Lena Xu serves as President of the Canada-China Enterprise Overseas Service Centre (CCEOSC), Chair of the Noah Foundation, President of Noah Digital Group, and Vice President of the Hamilton Chinese Business Association. Her business interests span digital marketing, cross-border e-commerce, trade, education, immigration services, and the restaurant industry, with branches in more than 30 cities across China and operations worldwide. With over 20 years of entrepreneurial and business leadership experience, Ms. Xu has led teams of hundreds of employees and received numerous accolades, including an award presented personally by former Canadian Prime Minister Stephen Harper and the 2025 Markham–Unionville Achievement Award. She holds a Master of Business Administration (MBA) degree from a U.S. university.

Steven Sun is a prominent Canadian community leader, entrepreneur, and public affairs advocate. Holding a Master's degree in Software Engineering from McMaster University, he began his career at the IBM Toronto Software Lab before successfully co-founding Global Link Realty Group. Sun has served as a Board Director for the Real Estate Council of Ontario (RECO) and long-standing President of the Canada-China Real Estate & Property Association (CCRPA). A dedicated community builder who previously campaigned for Markham City Councillor, he was awarded the Queen Elizabeth II Platinum Jubilee Medal for his extensive philanthropic and civic contributions.

Dr. Bin Tang is Vice President of the Canada-China Enterprise Overseas Service Centre (CCEOSC) and an internationally recognized authority in AI-driven marketing and global growth. He is Founder & Chairman of Noah Digital Group and Global Director of the Noah Foundation, a member of the Forbes Business Council, a Forbes columnist, and the author of From Local to Global: Empower Your Growth with Digital Marketing (Forbes Books, 2025) and Cross-Border Expansion: Brand First, AI Empowered. He serves as the UN IAE Global Advanced AI & Big Data Moderator and Chief Representative of Digital Marketing (2023–2033). For more than 25 years, he has advised business leaders, educational institutions and policymakers on AI transformation, brand leadership and international expansion, leading an East-meets-West digital marketing team specializing in precise audience targeting and conversion optimization. He serves as a distinguished industry mentor in digital marketing and AI business strategy at McMaster University and received the 2025 Markham-Unionville Achievement Award. He holds a Ph.D. in Immunology from Southern Medical University and completed postdoctoral research in bioinformatics at McMaster University and the University of Toronto.

Harry Wang holds a Bachelor’s degree from Peking University and a Master’s degree from the University of International Business and Economics. A former Xinhua News Agency international affairs journalist, he immigrated to Canada in 2008 and later served as President of Fameweekly Magazine. In 2014, he joined Prime Minister Stephen Harper’s official delegation to China aboard the Canadian government’s official aircraft, representing official media in Canada. In 2018, he founded Legends Media, producing over 1,000 business and cultural events and promoting more than 1,000 clients. In 2023, he co-founded the Canada-China Enterprise Overseas Service Centre and is currently preparing for the 2027 Toronto Trade Show.

Tinna Xu is the CEO of Mackenzie Global Consulting Inc., Vice Chair of JoyShare Foundation, and a Board Director of Skyky Multicultural Foundation. She holds multiple master’s degrees in Psychology, Law, and English. With over 20 years of experience in brand marketing, business operations, and management, Tinna has held senior roles with multinational companies and provided consulting services to publicly listed companies. She also brings more than a decade of experience in Canada’s non-profit and charitable sectors. Her professional interests span international trade, investment, education, and philanthropy, with a strong commitment to advancing global business development and cross-sector collaboration.

Daniel Chen is the President of JoyShare Group and a Standing Director of the Canada-China Enterprise Overseas Service Centre. He holds an MBA from Dalhousie University and brings nearly 20 years of experience in food import and export, brand development, and supply chain management in Canada. In 2007, he founded JoyShare Group, establishing a nationwide food distribution network. He subsequently developed JoyShare, a private-label brand offering over 100 products, and expanded its operations into the U.S. market. Daniel is committed to promoting Asian food products in North America while facilitating Canadian agricultural exports to Asia, strengthening international trade and cross-border business partnerships.