On July 7, 2023, the conference “How Canadian-Chinese trade companies can expand their business with the help of social media live streaming” was held.

In addition to members of the Overseas Service Center, representatives of companies engaged in Canada-China trade, heads of provincial and municipal chambers of commerce in Canada, and industry professionals will also be invited to attend this event. Lecture content: 1. Why is social media live streaming so popular? 2. How to become a live streamer? 3. How to create a celebrity persona? 4. What are the differences between live streaming with goods and content? 5. How to cultivate your own live streaming platform? 6. How to use live streaming platforms to enable products to enter China or North America? 7. How to obtain official traffic support and various cash rewards from live streaming platforms? 8. What are the violations and penalties of live streaming platforms?